The Case for a More Aligned, Cost-Efficient Sourcing Process

Cogs working in synergy.

For private equity firms, deal sourcing has always been a balancing act. On one end, traditional buy-side advisors and investment banks charge high fees, often a percentage of transaction value. On the other, databases and broad “list-building” tools flood deal teams with generic, incomplete targets that require heavy in-house cleanup.

That gap is where firms like Agathon Research Partners and CAPTARGET come in, and where the real opportunity lies in combining the two.

Precision With Agathon

Agathon specializes in building M&A target lists and market maps from scratch. Each project is tailored to a firm’s investment thesis and built with the same care as if it were for an internal deal team. The output is deep, accurate, and context-rich, giving deal professionals clarity on the acquisition universe they’re pursuing.

No repurposed databases. No recycled lists. Just custom-built research that helps deal teams save time and focus their energy where it matters.

Scale With CAPTARGET

CAPTARGET has built a strong reputation by offering private equity firms a cost-efficient alternative to traditional intermediaries. With a flat monthly fee, they provide ongoing sourcing support that includes their own research capabilities and structured outreach campaigns.

Instead of the hefty success fees charged by bankers or buy-side brokers, PE firms get access to consistent deal flow at a fraction of the cost — a model that has made CAPTARGET stand out in the market.

Why the Combination Works

Pairing Agathon’s research with CAPTARGET’s outreach creates a model that’s both effective and efficient:

• Sharper Targeting – Agathon ensures the right companies are identified from the start.

• Scalable Outreach – CAPTARGET turns those lists into active conversations and deal flow.

• Predictable Costs – Both operate on fixed-fee structures, avoiding the heavy economics of traditional intermediaries.

• Aligned Incentives – The focus stays on quality opportunities, not transaction-driven fees.

  
  

The result? A sourcing process that is both smarter and more cost-efficient. Deal teams can cut through the noise, spend less time redoing lists in-house, and benefit from structured outreach without overpaying traditional buy-side players.

Closing Thought

For private equity firms, every edge in sourcing matters. By pairing Agathon’s research-first approach with CAPTARGET’s scalable outreach model, deal teams can build a sourcing engine that is sharper, faster, and more cost-effective.

If your firm is rethinking its sourcing strategy, it might be time to explore how this combination can give you both clarity and reach. I’d be glad to discuss how Agathon fits into the picture. yash@agathonrp.com